Green Looks Good on You – Our 2025 Sustainability Campaign

At CR Labs, we are committed to pioneering sustainablesolutions in the optical industry. Our Green Looks Good on You campaignembodies this commitment by encouraging both optical practices and theirpatients to make environmentally conscious choices. With growing awareness ofclimate change and the importance of reducing our carbon footprint, the opticalindustry has a unique opportunity to make a real impact. Through sustainableinnovation, we are rethinking how lenses are produced and delivered, ensuringthat environmental responsibility remains at the forefront of our operations.

Central to this initiative is our innovative Eco6lens, Australia's first biomass lens material, which seamlessly combinessuperior optical performance with eco-friendly design. Unlike conventionallenses, which rely on fossil fuel-derived plastics, Eco6 is crafted fromrenewable biomass materials, significantly reducing its carbon footprint. Notonly are these lenses sustainable, but they also offer the same high-qualityvisual clarity that optometrists and patients expect. Their lightweightcomposition ensures comfort, while their durability makes them suitable for avariety of frame styles, including rimless and nylon/inline fittings. The Eco6lens is also highly adaptable, available in various tints and densities to meetdifferent lifestyle and prescription needs.

Our sustainability efforts extend far beyond the lensesthemselves. As part of our broader commitment to reducing environmental impact,CR Labs has transitioned to using 100% recycled materials for packaging,eliminating unnecessary waste and promoting a circular economy. In addition, wehave introduced a comprehensive water-saving initiative, incorporating advancedfiltration and recycling systems that conserve thousands of litres of waterannually. These efforts not only reduce our operational footprint but also seta new standard for sustainability in the optical industry.

Another key aspect of our environmental strategy is the movetowards a paper-free ordering system. By encouraging optical practices totransition to our digital ordering platform, we are significantly reducingpaper consumption while improving efficiency. Digital systems streamline theordering process, allowing practices to manage their lens supply with greaterease and accuracy, all while contributing to a greener future.

By choosing Eco6 lenses and embracing these sustainablepractices, optical professionals can offer their patients high-quality eyewearthat aligns with a commitment to environmental stewardship. Encouragingpatients to opt for sustainable eyewear options not only enhances their visualexperience but also contributes to a larger movement towards environmentalresponsibility. More than ever, consumers are looking to brands and businessesto take the lead in sustainable innovation, and CR Labs is proud to be at theforefront of this shift.

As awareness of sustainability continues to grow, it isclear that the future of eyewear must be environmentally conscious. Through theGreen Looks Good on You campaign, we are demonstrating thatsustainability and style can go hand in hand. Join us in this movement and showyour patients that eco-friendly choices are not only beneficial for the planetbut also for their vision. Green Looks Good on You – and it’s time to Jointhe Green Revolution.

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